Case study
Local sports media platform
A custom sports media platform built for City-County Sports to cover high school athletics across our county. The site lets the owner publish articles, categorize content by school and topic, sell ad space, and track impressions and clicks. After 3+ years and 1,600+ articles, it's still running strong with minimal upkeep.
Overview
City-County Sports needed a website to cover local high school athletics and generate revenue through ad sales. Off-the-shelf tools couldn't handle the custom ad tracking or the flexible categorization the owner needed, so I built something from scratch.
1600+ articles published. 100+ schools reported on. Thousands of happy, local visitors.
The challenge
The owner needed to publish articles quickly, organize them by school and topic, and sell ad space with real data to back it up. That meant building a custom ad system that tracks impressions and clicks, plus a content workflow flexible enough to cover dozens of schools across multiple sports and seasons.
2 million + ad impressions tracked and counting.
Results
Three years in, City-County Sports has published over 1,600 articles covering 100+ schools, with a custom ad system that's tracked more than 2 million impressions. The minimal upkeep required has kept ongoing costs low for the client while the site continues to grow.
One thing that makes this project stand out: all the ads are direct local sales, not Google ads or programmatic networks. Local businesses supporting local sports coverage. It gives the site the feel of a real community news organization and keeps ad revenue in the area.
Up close
Gallery
More work
Other projects
Jennet Inglis Art
A dedicated website for artist and author Jennet Inglis, replacing a Linktree with a quietly editorial platform that lets her art do the talking.
Cheer DC
A full identity for Cheer DC, an all-volunteer LGBTQ+ cheer squad in Washington, D.C.: logo system, pride and advocacy alternates, social avatars, and a one-page brand kit.
Prism Consulting
Full website redesign for a Virginia accounting and consulting firm: 13 pages, four service verticals, 100% original copy, and PageSpeed 95 out of the gate.
From the blog
Latest articles
View all
Why a blog isn't enough anymore, and what AI actually reads
AI tools now decide which local businesses to recommend. Here's how FAQs built as structured data help ChatGPT and Google's AI read your business clearly.
How to Add a Manager to Your Google Business Profile
How to give a web designer or marketer access to your Google Business Profile without sharing your Google password, why Manager is the right role, and what to do if a former agency still holds ownership.
Google Ads for contractors: what they cost and what to build alongside them
Google Ads for contractors in the Valley run $20 to $50 per click. Here's what those clicks buy, what happens after the click, and why the smartest contractors build organic and AI visibility alongside their ad spend.