Your website is a managed monthly subscription plus a one-time design and build. You own your site, and you choose how you pay for the build: pay it up front and stay month to month, or spread it out over a year. Selling online runs on its own Shopify lane.
Managed websites
Every plan includes hosting, security, backups, uptime monitoring, and a quarterly Site Refresh. Pick the level of support that fits where your business is now; move up whenever you grow. Registered nonprofits get 20% off.
Starter
A professional presence, fully managed.
For businesses that need a clean, fast, mobile-friendly site with the upkeep handled for them.
- Included: Custom, mobile-friendly website
- Included: Hosting, security, backups, uptime monitoring
- Included: 30 minutes of edits per month
- Included: Quarterly Site Refresh
- Included: Contact form and basic SEO setup
- Included: Up to 5 pages
Signature
Built to convert, with room to grow.
Our core plan, for businesses that want their site working harder: booking, analytics, and more hands-on edits each month.
- Included: Everything in Starter
- Included: 1 hour of edits per month
- Included: Booking and analytics integration
- Included: Built to convert
Custom
When your site needs to do more.
For projects with bespoke features, integrations, or a defined service level. We scope it together and quote it up front.
- Included: Everything in Signature
- Included: Bespoke features and integrations
- Included: Scoped service-level agreement
- Included: Priority support
No lock-in
How you pay
Your website is a one-time build plus a managed monthly plan. You pick how to pay for the build, and you own your site either way.
Pay the build, then flex
Pay the one-time build up front, then stay month to month with no minimum term. On Signature that's $3,500 to start, then $200 a month, and you can cancel anytime. The simplest path, and the one we recommend.
Spread the build out
Pay $1,000 less up front and $50 more a month for the first year, then drop to the base rate. On Signature that's $2,500 to start, $250 a month for 12 months, then $200. Leave before month 12 and you pay back the $1,000, less $50 for each month you've paid: $700 at month six.
Your site is yours regardless of which door you choose. The build fee is what makes "you own it, and you are never locked in" work for a small studio.
The low one-time price is an illusion. It bills you a rebuild every two to three years, and leaves the site dated in between.
The real math
What it costs over time
A low-cost one-time build looks like the bargain up front. Then it bills you a rebuild every couple of years, and sits dated in between. Add it up over five years and it lands right where a managed plan does.
| Year | The low-cost one-time build | Managed with Vistoso |
|---|---|---|
| Launch | $3,000 | $3,500 |
| Yr 1 | $3,700 | $5,900 |
| Yr 2 | $8,200 | $8,300 |
| Yr 3 | $8,900 | $10,700 |
| Yr 4 | $14,100 | $13,100 |
| Yr 5 | $14,800 | $15,500 |
- The low-cost one-time buildLow up front, then a rebuild every couple of years.
- Managed with VistosoA steady monthly climb, current the whole way.
- Stretches your site sits dated
Five years in, both paths cost about the same, roughly $15,000. Only one kept your site fast, current, and earning the whole way.
Spend on staying sharp, not starting over.
Pick the plan that fits where your business is now; move up whenever you grow.
E-commerce
Selling online? We build on Shopify.
Shopify hosts your store and handles payments, and you pay Shopify's platform fee directly. It is its own lane, not a per-tier add-on: a setup, then optional ongoing care.
Store setup, Light: $1,200 to $1,800
Premade theme, light branding, core pages, payments and shipping configured, and launch.
Store setup, Full: $3,000 to $4,500
Heavy theme customization, custom branding, essential apps, a larger catalog, and basic SEO.
Ongoing care: from $125/mo
Care Lite at $125 covers updates, monitoring, backups, and a monthly report. Care Plus at $250 to $300 adds about two hours a month, checkout testing, conversion tweaks, and priority support.
Grow when you are ready
Add-ons
Layer these on whenever you need them. No re-quoting from scratch.
Recurring
Local SEO from $125/mo, priced by review cadence. Content from $300/mo, where we run your calendar, scheduling, and approvals. Extra priority hours at $95/hr.
One-time
Extra page $200. Copywriting $250 to $400 per page. Custom integration quoted. Logo and branding plans are listed below.
Rates and perks
Ad-hoc work runs $110/hr, rush adds 25 to 50%. Prepay a year of any retainer and two months are free. Registered nonprofits get 20% off.
Branding and logo design pricing
One-time projects, not subscriptions. Every plan includes two revision rounds and a full file package you own. Full details are on the branding page.
Logo
One good mark, ready to use.
- Included: 2 to 3 concepts
- Included: Primary logo
- Included: PNG and EPS, RGB and CMYK
Mini brand guide
A logo, plus the rules that keep it looking right.
- Included: Everything in Logo
- Included: Logomark
- Included: Typefaces and color palette
- Included: One-page usage guide
Full brand guide
The whole identity, documented.
- Included: Everything in Mini
- Included: Logo variants
- Included: Social profile and cover images
- Included: Full guide document
Start with the brand. A quarter of what you spend on it comes off your website build.
Social media plans
Three plans that build on each other, each running on a quarterly cycle: planned, approved and scheduled once a quarter. Every plan includes weekly Google Business Profile posts and has a three-month minimum. Plans are built per industry, starting with professional services.
Steady
Open, current and easy to find.
- Included: About 1 post a week
- Included: Weekly Google Business Profile posts
- Included: Holidays, closures and evergreen service posts
- Included: Monthly report
Seasonal
Covered in your busiest months.
- Included: Everything in Steady
- Included: About 2 posts a week
- Included: Industry calendar, real photos and a quarterly theme
Campaign
A full campaign, every quarter.
- Included: Everything in Seasonal
- Included: About 3 posts a week, including Reels
- Included: Quarterly campaign with an on-site shoot (within about 90 minutes of Staunton) and a results review
Bundle a Logo or Mini brand guide with any social plan and the setup fee is waived.
Pricing questions
No lock-in. With Door A you pay the build up front and stay month to month, cancel anytime. With Door B you spread the build over a 12-month minimum at a small premium, then drop to the base monthly rate. Either way, you own your site.
Yes. Registered nonprofits get 20% off. For mission-driven work we can sometimes waive the Door B deposit entirely, still protected by the recapture clause.
Hosting, security, backups, and uptime monitoring on every plan, plus a quarterly Site Refresh. Starter includes 30 minutes of edits a month; Signature includes an hour. Work beyond your monthly time is billed at the ad-hoc rate or bumps you up a tier.
Yes, on Shopify. Shopify hosts the store and handles payments, so e-commerce is its own lane: a setup (Light or Full) plus optional ongoing care, separate from the website tiers.
No problem. Extra work is billed at the ad-hoc rate of $110/hr, or you can add a block of priority hours at $95/hr. If you consistently need more, moving up a tier is usually the better value.
The build fee covers the one-time design and build of your site, separate from the monthly subscription. You can pay it up front (Door A) and stay month to month, or spread it across a 12-month minimum with a reduced deposit (Door B). You own the site regardless.
Worked example, Signature on Door B: $2,500 down at $250/mo. Leave at month six and the recapture clause settles the rest, so the build is made whole. Finish the year and you simply continue at the $200 base rate, month to month.
A logo is $600. A logo with a Mini brand guide is $1,200, and a Full brand guide is $2,400. All three include two rounds of revisions and print-ready and screen-ready files that you own. Rebrands of an existing identity run 65% of the plan price, and registered nonprofits get 20% off.
Yes. Start a website build within six months of your branding project and 25% of the branding fee is credited toward the build. And if you start with the Mini brand guide, its full $1,200 counts toward the Full brand guide for 12 months.
Social plans run $300, $650 or $1,200 a month, with a one-time setup fee of $300, $450 or $600. Every plan includes weekly Google Business Profile posts and has a three-month minimum. The Campaign plan adds an on-site shoot each quarter, billed at cost. Bundle a Logo or Mini brand guide and the setup fee is waived.
It's the shortest window that can measure results. Each quarter is planned and approved in one sitting, so three months is also one full cycle.
Let's find the right fit.
Tell us what you're building. We'll tell you straight which plan fits, and what it would take.