Honest pricing. No lock-in.
Your website is a managed monthly subscription plus a one-time design and build. You own your site, and you choose how you pay for the build: pay it up front and stay month to month, or spread it out over a year. Selling online runs on its own Shopify lane.
Managed websites
Every plan includes hosting, security, backups, uptime monitoring, and a quarterly Site Refresh. Pick the level of support that fits where your business is now; move up whenever you grow.
Starter
A professional presence, fully managed.
For businesses that need a clean, fast, mobile-friendly site with the upkeep handled for them.
- Custom, mobile-friendly website
- Hosting, security, backups, uptime monitoring
- 30 minutes of edits per month
- Quarterly Site Refresh
- Contact form and basic SEO setup
- Up to 5 pages
Signature
Built to convert, with room to grow.
Our core plan, for businesses that want their site working harder: booking, analytics, and more hands-on edits each month.
- Everything in Starter
- 1 hour of edits per month
- Booking and analytics integration
- Built to convert
Custom
When your site needs to do more.
For projects with bespoke features, integrations, or a defined service level. We scope it together and quote it honestly.
- Everything in Signature
- Bespoke features and integrations
- Scoped service-level agreement
- Priority support
No lock-in
How you pay
Your website is a one-time build plus a managed monthly plan. You pick how to pay for the build, and you own your site either way.
Pay the build, then flex
Pay the one-time build up front, then stay month to month with no minimum term, cancel anytime. The simplest path, and the one we recommend.
Spread the build out
A reduced deposit plus a small premium across a 12-month minimum, then you drop to the base rate. A recapture clause keeps it fair if you leave early.
Your site is yours regardless of which door you choose. The build fee is what makes "you own it, and you are never locked in" work for a small studio.
The cheap one-time price is an illusion. It bills you a rebuild every two to three years, and leaves the site dated in between.
The real math
What it costs over time
A cheap one-time build looks like the bargain up front. Then it bills you a rebuild every couple of years, and sits dated in between. Add it up over five years and it lands right where a managed plan does.
| Year | The cheap one-time build | Managed with Vistoso |
|---|---|---|
| Launch | $3,000 | $3,500 |
| Yr 1 | $3,700 | $5,900 |
| Yr 2 | $8,200 | $8,300 |
| Yr 3 | $8,900 | $10,700 |
| Yr 4 | $14,100 | $13,100 |
| Yr 5 | $14,800 | $15,500 |
- The cheap one-time buildLow up front, then a rebuild every couple of years.
- Managed with VistosoA steady monthly climb, current the whole way.
- Stretches your site sits dated
Five years in, both paths cost about the same, roughly $15,000. Only one kept your site fast, current, and earning the whole way.
Spend on staying sharp, not starting over.
Pick the plan that fits where your business is now; move up whenever you grow.
E-commerce
Selling online? We build on Shopify.
Shopify hosts your store and handles payments, and you pay Shopify's platform fee directly. It is its own lane, not a per-tier add-on: a setup, then optional ongoing care.
Store setup, Light: $1,200 to $1,800
Premade theme, light branding, core pages, payments and shipping configured, and launch.
Store setup, Full: $3,000 to $4,500
Heavy theme customization, custom branding, essential apps, a larger catalog, and basic SEO.
Ongoing care: from $125/mo
Care Lite at $125 covers updates, monitoring, backups, and a monthly report. Care Plus at $250 to $300 adds about two hours a month, checkout testing, conversion tweaks, and priority support.
Selling online?
We will scope your store, Light or Full, and quote it honestly.
Grow when you are ready
Add-ons
Layer these on whenever you need them. No re-quoting from scratch.
Recurring
Local SEO from $125/mo, priced by review cadence. Content from $300/mo, where we run your calendar, scheduling, and approvals. Extra priority hours at $95/hr.
One-time
Extra page $200. Logo $600 to $1,200. Logo and brand mini-guide $1,800 to $2,800. Copywriting $250 to $400 per page. Custom integration quoted.
Rates and perks
Ad-hoc work runs $110/hr, rush adds 25 to 50%. Prepay a year of any retainer and two months are free. Registered nonprofits get 20% off.
Start with the foundation, then layer on SEO, content, and commerce when you are ready; you are never re-quoted from scratch.
Pricing questions
Let's find the right fit.
Tell us what you're building. We'll tell you honestly which plan fits, and what it would take.