Ad Spend Calculator
See what your Google Ads really cost. Pick your trade and city, enter your clicks, and get your annual burn instantly.
Free guides and tools for small business owners who want more from their website. Each one comes out of the work we do every day at Vistoso Creative, a web design studio in Staunton, Virginia, and each one is built on real local numbers instead of national averages.
Start with the Ad Spend Calculator to see what your Google Ads cost over a full year. Then download a guide below and run the self-audit on your own site. The guides are free. We ask for an email address so we can send the download link.
Want help putting the numbers to work? Book a Fit Call or browse our articles.
See what your Google Ads really cost. Pick your trade and city, enter your clicks, and get your annual burn instantly.

This guide breaks down how search visibility works for trade contractors and how to build organic visibility that compounds over time.