Logos and brand guides for small businesses and nonprofits across Virginia. Three plans, prices on the page, files you own.
Three plans, prices included
Every mark is hand-built for the business it belongs to. Pick the plan that matches how much of a brand you need today. If you start with the Mini brand guide and outgrow it, what you paid counts toward the Full one.
Logo
One good mark, ready to use.
For a new business that needs a real logo now and can grow into the rest later.
- Included: 2 to 3 concepts to choose from
- Included: One primary logo, refined with you
- Included: Two rounds of revisions
- Included: Full file package: PNG and EPS, in RGB and CMYK
Mini brand guide
A logo, plus the rules that keep it looking right.
For businesses that hand their logo to other people: a printer, a sign shop, a volunteer making a flyer. The guide tells them how to use it.
- Included: Everything in Logo
- Included: Logomark, for small spaces like a social avatar
- Included: Typefaces and a color palette
- Included: One-page usage guide you can email to anyone
Full brand guide
The whole identity, documented.
For organizations that show up in a lot of places and want to look like the same outfit in all of them.
- Included: Everything in the Mini brand guide
- Included: Logotype and logo variants: horizontal, stacked, one-color, and reversed
- Included: Social profile and cover images
- Included: Additional brand assets, scoped with you
- Included: A full brand guide document
Not sure which plan fits? We'll help you pick on a 30-minute call.
Book a Fit CallThe fine print, up front
What every plan includes
The same terms on all three plans, written down before we start. And no templates, ever.
Two rounds of revisions
Two full rounds are built into every plan, which is enough for nearly every project. If you want to keep going after that, extra rounds run $110 an hour, and we'll tell you before the clock starts.
Files that work everywhere
You get PNG and EPS files in both RGB and CMYK. In plain terms: versions for screens, versions for print, and a vector file a sign shop or embroiderer can scale to any size.
Licensing, in writing
Some typefaces and stock images need a license, and that cost is yours, not buried in our fee. We'll name the price in writing before we choose a typeface, and there are good free options when the budget says so.
A credit toward your website
Start a website build with us within six months and 25% of your branding fee comes off the build. Branding first, website second, and the first helps pay for the second.
The Mini counts toward the Full
Start with the Mini brand guide. If you need the Full one within 12 months, the $1,200 you already paid is credited in full.
Simple payment
Half when we start, half when we deliver the files. No retainers and no subscriptions on branding work.
How it works
It starts with a Fit Call: thirty minutes where you tell us about the business and we tell you plainly which plan fits and what it costs. From there, a logo takes 4 to 7 weeks, in four stages. Brand guides and add-ons take a little longer.
1 to 2 weeks
Collect and moodboard
We gather what you already have, what you like, what you can't stand, and where the logo has to live: a truck door, a storefront, a letterhead, an Instagram avatar. That becomes a moodboard you sign off on, so we agree on a direction before anything gets designed.
1 to 2 weeks
Drafts
We come back with 2 to 3 distinct concepts, shown in use, not floating on a white page. You pick the one that feels like your business.
1 to 2 weeks
Revise and approve
Two rounds to get it right. We adjust the shapes, the type, and the color until the mark holds up large, small, and in one color. Then you approve it.
1 week
Export and hand off
We build the full file package and, on the guide plans, the brand guide itself. Then we walk you through which file to use where, so you never have to ask us for "the logo, but bigger."
Your logo shows up on everything you'll ever print, post, or build. Get it right once.
Case studies
Brands we've built
How two of those marks came together, from the first moodboard to the files we handed over.
Cheer DC
A full identity for Cheer DC, an all-volunteer LGBTQ+ cheer squad in Washington, D.C.: logo system, pride and advocacy alternates, social avatars, and a one-page brand kit.
Prism Consulting logo refresh
A refreshed prism mark and lettering for Prism Consulting, a Staunton accounting and consulting firm, done as part of its website redesign.
When you need more
Add-ons and other graphic design
Quoted by scope, so you only pay for the size of job you have. Add them to any plan, now or later.
Brand voice and messaging: $400 to $600
How the brand sounds, to go with how it looks. A short guide to tone, a tagline, and the few sentences you'll reuse everywhere.
Business cards and stationery: $150 to $400
Cards, letterhead, and envelopes, designed and set up print-ready for the shop of your choice.
Social post templates: $300 to $600
A set of templates in your colors and type, so your posts look like you without starting from a blank page every time.
Signage, vehicle, and large format: $250 to $600
Layouts for signs, banners, and vehicle graphics, built to your sign shop's specs.
Already have a logo?
Rebrands are quoted on the Fit Call, since we keep what still works.
Nonprofits and rush jobs
Registered nonprofits get 20% off every plan. Need it fast? Rush work adds 25 to 50%, depending on the deadline.
Branding questions
A logo is $600, a logo with a Mini brand guide is $1,200, and a Full brand guide is $2,400. Those are the real prices, not starting points. If you want to know why logo prices run from free to five figures, we wrote that up in What a logo actually costs, and what you get for it.
Most logo projects take 4 to 7 weeks from kickoff to final files: 1 to 2 weeks to collect references and build a moodboard, 1 to 2 weeks for drafts, 1 to 2 weeks to revise and approve, and a week to export everything. Brand guides and add-ons take a little longer. The biggest variable is feedback: the faster you can react to concepts, the faster we finish. If you have a hard date, like a grand opening, tell us on the Fit Call and we'll tell you whether it's realistic.
That's a rebrand. We quote it on the Fit Call, because we keep what still works and only redraw what needs it. Sometimes the right move is a careful cleanup of the mark you have. Sometimes it's a fresh start that keeps one thread, like a color people already know you by. We'll decide that together before any design work starts.
You do. Once the final invoice is paid, the logo and every file in the package are yours: PNG and EPS, RGB and CMYK. You never have to come back to us to get your own logo, and you can take the files to any printer, sign shop, or designer you like.
Sometimes. Many good typefaces are free to use. Others need a license, usually a modest one-time cost, and that license belongs to you, not us. We'll tell you the price in writing before we commit to a typeface, so nothing shows up later as a surprise.
Yes. Registered nonprofits get 20% off every plan. Nonprofit branding has its own demands: a board to bring along, volunteers who'll be using the files, and print budgets that are never big. The brand guide is built for exactly that, so anyone helping out can use the identity correctly without calling us.
Yes, and it's the order we'd recommend: brand first, website second. Start a website build within six months and 25% of your branding fee comes off the build. The two can overlap, too. Once the logo direction is set, website planning can start while the brand guide is being finished.
Some studios call these branding packages. We call them plans, and each one lists exactly what you get: the Logo plan is the mark and its files, the Mini brand guide adds a logomark, typefaces, colors, and a one-page guide, and the Full brand guide adds logo variants, social images, extra brand assets, and a complete guide document. Every plan includes two revision rounds and the full file package.
Start with a Fit Call.
Thirty minutes, no pitch deck. Tell us about the business and we'll tell you which plan fits, what it costs, and when we could start.