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Case study

Prism Consulting logo refresh

A refreshed prism mark and lettering for Prism Consulting, a Staunton accounting and consulting firm, done as part of its website redesign.

Two Prism Consulting business cards on a dark background, a white front with the full-color logo and a blue-to-violet back with the white logomark, beside a round social avatar

Prism Consulting is Joa García's accounting and business consulting firm in Staunton, and the logo refresh came as part of the website redesign I built for the firm. The mark is a hexagon cut into four facets, blue through violet, the way a prism splits light. In 2026 I took the outline off the mark and redrew the gradient in the lettering from the mark's own colors, so the name reads like a sunrise. The mark now holds up as a tiny social avatar and on a dark background. Prism walked away with the full set: the logo and logomark in full color, navy, and white, as SVG, PNG, EPS, and PDF files it owns.

Prism Consulting logo system: the full-color logo, the white logomark on the brand gradient, the one-color logo, and the four brand colors from #6699FF to #CC66FF

On today's plans, this is the Full brand guide. See the logo at work on prismconsultingva.com.

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