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Liquid Wraps Branding Package: Automotive Painting Business

Cover Image for Liquid Wraps Branding Package: Automotive Painting Business

Project Goals

  • Brand Recognition: Establish a unique and recognizable brand identity.
  • Audience Connection: Create a design that resonates with the target market.
  • Sales Improvement: Use branding to enhance the business's appeal and drive sales.
  • Distinctive Design: Incorporate a liquid-style font for 'Liquid' and an aluminum metal look for 'Wraps', complemented by a fitting background.


  1. Market Research: Conducted research on the paint type, industry standards, and target market preferences.
  2. Color Palette and Typography Selection: Chose a vibrant color palette and appropriate typography to match the business's ethos.
  3. Logo Design: Developed a logo based on client specifications, showcasing a liquid font and paint drip elements.
  4. Collateral Creation: Designed business cards and cover photo designs to complete the branding package.


  • Unique Brand Logo: Successfully delivered a distinctive logo that embodies the business's nature and client's vision.
  • Cohesive Brand Identity: Established a strong, cohesive brand identity across various materials.


"Everything looks great! The liquid font looks awesome, as well as the paint drip and stripe. I'm super stoked for it!"

- Sam Faillace, Owner, Liquid Wraps

See More on Behance

Liquid Wraps on Behance

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