Website Performance
Speed and performance are the baseline. A slow website loses visitors, drops in search rankings, and costs you money. These posts cover what website performance looks like for a small business, from PageSpeed scores and load times to the technology choices that make the difference.
They are written for owners who have seen a poor score in PageSpeed Insights and want to know what it means and what to fix first. Expect plain explanations of Core Web Vitals, image formats, hosting, and why page builders tend to run slow. For real Lighthouse results from client sites, see our performance and accessibility page, or read our posts on accessibility.
7 articles
Contractor Website Design: What Trade Customers Need Your Site to Do
Contractor website design that converts: what trade customers check in ten seconds, and why mobile speed and click-to-call matter more than looks.
Fast, Accessible, and Built to Last
A slow, inaccessible website loses visitors and rankings. Here's what speed and accessibility actually look like for a local business site.
How I'm Redesigning My Website to Prepare for What Comes Next...
Redesigning a website can boost performance, productivity, and sustainability for small businesses without expensive subscriptions
Strip It Down: What Your Website Actually Needs in 2025
Explore steps for designing a clear, goal-driven website for small businesses that's ready for 2025 and beyond.
Outdated and Overlooked
Many local sites look broken on mobile or stuck in the past. Here’s what changed—and what you can do to make your website work better today.
How I Optimized a Page Without Ruining Its Soul
A look at how I improved local SEO on a new architecture site—using AI as a tool, not a shortcut. Here’s how I kept the soul while boosting searchability.
Ace the Test with a Website Redesign: Why Your Business Can't Afford to Fail
Distinguish your online presence with our website redesign services, ensuring a seamless, engaging, and optimized user experience for growth.